beauty & brand loyalty

In my early 20s, I was introduced to two brands that I fell in love with and have continued to use for years.  Years.  Considering how fickle I am with most makeup as I hop from brand to brand, always looking for the perfect foundation or best "pop" of blush, I took note when it finally dawned on me that a few brands have been by my side as I went though school, my first job, marriage, having a baby, and everything in between.  It's also random but awesome - great minds thinking alike? - that these brands are favorites of Christine, and she carries them at Vanity Cosmetics.

The first one's obvious - Senna Cosmetics.  I met Christine at the original Senna Encino location where we both worked and continued to learn under Senna's founder, Eugenia Weston.  Senna continually offeres innovative, wearable, flattering beauty makeup that its wearers swear by year after year.  Some of their greatest hits are their lip lacquers, a product line I was personally obsessed with when working at the studio - I'd continually reapply the already long-lasting gloss just because it felt and looked so great.  Their line of eyebrow tools - pencils, powders, stencils - is what they're perhaps best known for, and for good reason.  Their brow tools are timeless, and I personally saw the transformative power of a polished brow on many a client with the help of these tools. 

When Christine opened Vanity and had the opportunity to carry makeup lines of her own choosing, it's a natural fit that she chose to offer Senna.  It's a product line that immediately inspires loyalty and makes women feel confident and beautiful wearing.  

Senna's Nude Ambition line available at Vanity Cosmetics 

I'm similarly loyal to glo-minerals, a brand I first saw at a dermatologist's office, also years and years ago.  I thought that "dermatologist-approved" makeup couldn't possibly offer the coverage and quality that I expected from department store brands, but I lucked out, and the doctor's assistant that day applied some pressed base to my acne-ridden skin, and I fell in love.  On that day, and for many days after, glo-minerals' products helped cover and conceal my acne and scars, and it's helped my skin stay healthy when other products were clogging my pores.  I've seen the glo line grow and expand since then, and it's even better now. 

When I saw Christine at Vanity Cosmetics recently, I commented her skin looked great - fresh and radiant.  She pointed to glo's Luxe Liquid Foundation, the latest add to their already impressive base & foundation line.  I was so excited to see the brand carried at Vanity, I forgot to ask Christine where she first heard of it.  No matter - I know her decision to pick that line for the salon comes from her same love of quality products that help women look and feel beautiful every day, and that inspires product loyalty. 

Beautifully Simple,

Nicole @ Vanity Cosmetics